SELLING your property? Don’t forget to STAGE it!
Excuses – With the proper guidance, the process of preparing to sell your home doesn’t have to be overwhelming or expensive. You need to look at this as an investment; most staged homes sell faster and generally for asking price or sometimes even above. A stager will give you suggestions on where to focus your time and money. You may think you have to do A, when in fact C is more important. A great stager has the ability to use their creativity and use what is in the home. It is truly amazing what small changes can do. You always have the choice to tackle the work yourself or get some help. So, in most cases clients don’t need to spend an extra penny, while sometimes a few key items are recommended that will complete and or compliment the space. Remember most buyers today are willing to pay for a property that is in move-in condition.
Create a Lasting Impression – You want to create a positive reaction. Overlooking certain details can result in losing a potential buyer. Only list your home once it is 100% ready; inside and outside. Your listing photos are the key to attracting buyers to view the property. There’s nothing worse than seeing listing photos with dishes in the sink, clutter on the counters, unmade beds, personal items everywhere, cluttered rooms or empty spaces. These need to be addressed because they are very distracting. You are selling your house, not your stuff. For whatever reason, if you can’t invest the time, get some help because you only have one shot. If your house is currently on the market, address these issues ASAP.
$ave on Staging Services – Do your research! Nowadays, most agents will include a home stager at no additional cost to you because they understand the importance and difference a good stager can make; this will also provide you with guidelines on how you can prepare your home yourself in a cost effective way. So not only do you receive a more professional service, but you know you are focused on the doing right things and working with a team that truly cares about success.
DIY Staging – A professional home stager has the ability to look at a home with a fresh pair of eyes; viewing the home just as a highly critical buyer would. Home owners tend to get accustomed to living with the small things that are on the “to-do” list. Staging is not being personal but showing personality because anyone can empty a house and remove a bunch of items leaving the home feel cold and vacant. It can be difficult to decide what should stay or go because of certain connections to the items; however a stager can help you quickly decide what should remain out and what should be packed away. Which in turn, is less stressful and time consuming.
Getting a Different Opinion – Some people live in their homes for years without really seeing it the way a professional stager does. When selling your home, it is important to clearly show the function of each room. Removing or simply moving items can make a big difference on how the space works, therefore making it easier for buyers to visualize how they can use the space. Very few home buyers can visualize a homes’ potential, which is why selling a vacant property is just a difficult as selling a cluttered home. A professional stager will create the proper focal points throughout the home and make sure it flows properly.
Ease Your Mind - Home stagers are on your side; if you succeed, they succeed. Doing it properly the first time can save unnecessary headaches. Recognize this isn’t a personal attack; we just want you to sell your house. You might not like what is said, but someone has to be honest with you. A good home stager will guide home owners in the right direction and they will not hesitate to share any concerns about pets, odours, or any other detail that needs to be addressed. Disregarding professional advice or refusing not to deal with certain issues only delays the inevitable; price reductions and a longer time on the market. Investing in a stager opens the doors ahead of time so you have an idea of what potential buyers will think; good and bad.
Written by: Micheline Masson, Professional Home Stager & Owner of Property Staged Home Staging & ReDesign in Ottawa, Ontario Canada.